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The Sneaky Steppers Cleverly Marrying Tourism, the Arts and Education

April 3, 2012 By Emme Rogers 2 Comments

I have always loved flashmobs. They’re fun and they make me smile, but I have to say this one that I found online from St. Patrick’s Day 2011 is an incredibly clever piece of Transmedia Marketing between the arts and tourism.

 

 

It was funded by Tourism Ireland, yet at Central Station in Sydney, Australia to gain attention for Riverdance in Australia.   To make this even cooler the members of Riverdance worked with local Australian school children to put this dance together, and it was all organized and coordinated by the Sneaky Steppers, who I recently saw at Hamilton Place with the Hamilton Philharmonic and Cherish the Ladies.  Love this sort of collaboration for both the arts and positive, fun marketing.

Filed Under: All the Gossip, Australia, For Kicks, Ireland, The Tube, Travel

Comments

  1. Frank says

    September 18, 2014 at 12:28 pm

    Big Fan here From Germany…
    What’s the name of the song ?

    Reply
    • Emme Rogers says

      September 19, 2014 at 8:17 am

      Glad you enjoyed it. It is St. Patrick’s Day Music Composition by Stephen Carolan.

      Reply

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Emme Rogers

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