The Sneaky Steppers Cleverly Marrying Tourism, the Arts and Education

I have always loved flashmobs. They’re fun and they make me smile, but I have to say this one that I found online from St. Patrick’s Day 2011 is an incredibly clever piece of Transmedia Marketing between the arts and tourism.

It was funded by Tourism Ireland, yet at Central Station in Sydney, Australia to gain attention for Riverdance in Australia.   To make this even cooler the members of Riverdance worked with local Australian school children to put this dance together, and it was all organized and coordinated by the Sneaky Steppers, who I recently saw at Hamilton Place with the Hamilton Philharmonic and Cherish the Ladies.  Love this sort of collaboration for both the arts and positive, fun marketing.